Unsolicited Apps is a Dubai product design and brand strategy studio founded by Ilias Salvatore Sleutelaar. It helps founders in fintech, VC and real-world assets shape go-to-market and build products that scale. Recent work includes the Fasset Card x Tether launch and a real-estate investment engine for a leading European private credit fund.
Why us?
Unsolicited Apps is a founder-led studio, so every client works directly with Ilias Salvatore Sleutelaar from strategy through to launch. There are no account managers and no hand-offs.
We focus on fintech, venture capital and real-world assets. We already understand stablecoins, tokenisation and regulated products, and we turn them into brands and products that both everyday users and institutional investors trust.
Our work starts with go-to-market. Before designing anything, we define who the product is for, how it will launch and what success looks like, then build the brand and product to match.
Recent work includes the Fasset Card x Tether launch, a gold-backed neobanking card available in 125 countries, and the product site for OWN Network, a Layer 2 blockchain for real-world assets.
Ilias brings experience across product, growth and brand: digital strategy at YEEZY, growth and product at Flooz, and API product strategy for Salesforce e-commerce partners. For each project we bring in specialist designers and developers, so the team fits the work.
CEO Quote
“We work with founders who move fast and need their product and brand to keep up. My job is to turn complex financial products into something people understand in seconds and want to use. Every project starts with go-to-market, not pixels.“
Mission
Help founders in fintech, venture capital and real-world assets shape their go-to-market and launch products that scale.
Vision
Make complex financial products, from stablecoins to tokenised real estate, as clear and easy to use as consumer apps.
